
Case study
Two 14-day corporate workations in Goa for Fairmatic's team from four countries
ICE India planned and ran the Fairmatic company workation in Goa twice, for 120 people in 2023 and 100 in 2025, with strategy weeks, a hackathon and a culture programme around them.
By ICE India · Updated
- Client
- Fairmatic
- Event
- Company workation, two editions
- When
- 2023 and 2025, 14 days each
- Where
- Alila Diwa Goa (2023) and JW Marriott Goa (2025)
- 14days in each edition
- 120participants in the 2023 edition
- 100participants in the 2025 edition
The brief
Fairmatic's teams work across continents: engineering in Bengaluru, product and sales in the United States, development in Tel Aviv and marketing in London. That reach brings talent, but it also makes culture hard to build. Video calls are transactional, new joiners miss context, and informal conversations are rare.
Fairmatic wanted extended in-person time, not a three-day offsite. A short event barely clears jet lag from a 12-hour flight, relationships hardly form before everyone flies home, and a hotel conference room feels like any other office. The brief was a fortnight with room for deep work and for real connection, in a place that felt like an escape and still worked as a workplace.
Goa fitted the brief: a beach setting, direct international connectivity (including flights via Dubai), Bengaluru about 90 minutes away by air, resorts with business facilities, an established tourism base, and a culture of festivals, heritage and food. The task was turning a holiday reputation into a working fortnight.
What ICE India delivered
Resorts and workspace
Alila Diwa Goa in 2023 and JW Marriott Goa in 2025, with a main hall, breakout rooms, hackathon war rooms and outdoor work areas.
Connectivity checks
The internet connection was stress-tested weeks ahead, extra routers were installed, and VPN and video-conferencing tests were run with Fairmatic's IT team.
Work programme
Strategy sessions, a multi-day hackathon, one-to-one reviews and team retrospectives, scheduled for the mornings, when energy was highest.
Culture programme
A Holi celebration, a Mandovi River sunset cruise, and a heritage and spice plantation tour.
Social programming and dining
Beach cricket, drum circles and game nights, themed working lunches, restaurant buyouts and beach barbecues.
Transport and hospitality
Airport greeting across a 48-hour arrival window, charter buses from Bengaluru, daily shuttles and a concierge desk.
Two editions side by side
| Item | 2023 | 2025 |
|---|---|---|
| Resort | Alila Diwa Goa | JW Marriott Goa (Vagator) |
| Area | South Goa, quiet and contemporary Goan design | North Goa, with clifftop ocean views near cultural attractions |
| Participants | 120 | 100 |
| Length | 14 days | 14 days |
| Programme change | Baseline programme | Longer breaks and more resort meals, from 2023 feedback |
Resort selection and workspace
Goa is one of ICE India's own delivery locations (see the Goa destination page). Both resorts were chosen to balance work requirements with inspiration. Alila Diwa offered contemporary Goan design, large conference facilities and South Goa's quiet. JW Marriott Goa brought North Goa's energy, clifftop ocean views and proximity to cultural attractions.
Weeks before arrival, ICE India stress-tested the resort internet, because engineers need reliable connectivity. Bandwidth, backup systems and coverage across meeting spaces and rooms were checked, extra routers were placed so every war room had a strong wireless signal, and VPN and video-conferencing were tested with Fairmatic's IT team.
The event spaces were varied to prevent cabin fever over two weeks: a main hall for all-hands sessions, breakout rooms for team strategy, hackathon war rooms with whiteboards, power strips and acoustic treatment, lounges for informal work, and outdoor areas for working in the open. Rooms were allocated to match people's needs: leadership in premium rooms suitable for private calls, engineers in clusters for collaboration, single rooms for those wanting privacy, pairings to encourage relationships, and quiet zones for introverts.
The work programme
A two-week format has to be paced: too intense a programme causes burnout, and too relaxed a one wastes rare time together. Mornings ran from 9am to 1pm, when energy peaked, followed by working lunches and afternoons free for processing and planning.
Week one set the direction. Leadership presented the company's vision, product roadmaps covered the coming quarters, cross-functional discussions surfaced opportunities, and teams set the annual priorities together. In person, people could whiteboard architectures, argue through technical approaches and read each other in difficult conversations.
A mid-stay hackathon ran for 48 to 72 hours, long enough for ambitious projects and not a rushed overnight sprint. War rooms stayed open round the clock. Teams organised themselves around challenge themes, engineers worked across normally separate teams, product managers advised on feasibility and designers produced interfaces. Coffee and snack stations were kept stocked, late-night meals went to the war rooms and breakfast opened early. The hackathon ended with team demos, peer feedback and prizes from leadership.
Extended time also made performance conversations possible. Managers held one-to-one sessions of 45 to 60 minutes in private spaces, some beachside, to talk about career growth and development plans. Group retrospectives covered quarterly execution, process refinement and team conflict, with a shared meal afterwards.
How the fortnight unfolded
The early days set the rhythm: morning strategy sessions aligned the company on direction, working lunches extended the discussion, afternoon breakouts took on specific problems and evening activities began the relationship building. Colleagues who had only met on Zoom were now sharing meals, and small talk grew into longer conversations within the first days.
The hackathon changed the energy of the second week. War rooms stayed busy late into the night, whiteboards filled with architecture diagrams and engineers who had never worked together built working prototypes. Between sessions teams sat on the beach, and conversation moved between technical problems and personal stories.
Not every useful moment was programmed. People took morning beach walks before sessions, stretched at sunset yoga after long days, held strategy conversations late in the resort lounge and talked over coffee between meetings. The last evening was a slideshow of two weeks of photographs, followed by departures to different continents.
Cultural programme

The 2023 edition coincided with Holi, and ICE India organised a celebration around it. A briefing explained the festival, play areas were set up with organic gulal, photographers covered the day and shower and changing facilities were ready nearby. Eye protection was advised, only skin-safe colours were used and boundaries marked participation levels, so some people joined fully and others watched. Participants from the United States, Israel, India and the UK played together.
An evening cruise on the Mandovi River showed the Panjim waterfront, with champagne and canapés, live music and views of heritage architecture and the floating casinos. Half-day tours covered the churches of Old Goa and a spice plantation, with guides explaining Portuguese colonial history and how the region's agriculture feeds its cooking. The tours gave a break from the resort and showed international colleagues another side of Goa and of India's regional variety.
Dining across two weeks
Two weeks needs variety, so dining moved from resort food to local restaurants. Daily working lunches followed a rotating theme, with light, healthy options to avoid afternoon slumps, and dietary restrictions handled without drawing attention. Evenings out used full restaurant buyouts for privacy and service: Martin's Corner for Goan seafood, Purple Martini for beachfront Mediterranean cooking and Nama by the Waterfront for contemporary Asian. At Martin's Corner the table was served family style, with recheado mackerel, cafreal chicken and bebinca for dessert, and servers explained each dish. Sunset beach barbecues combined seafood grilled that morning, a bonfire and acoustic music, and executives and junior engineers sat on the same blankets.
| Day | Theme |
|---|---|
| Monday | Local Goan specialities |
| Tuesday | Pan-Asian fusion |
| Wednesday | Mediterranean |
| Thursday | North Indian classics |
| Friday | International comfort food |
Transport, hospitality and downtime
Arrivals were staggered across a 48-hour window, so every flight was met by a greeter with a sign, and luxury vehicles took guests to the resort with refreshments on board. Teams arriving from within India travelled on charter buses from Bengaluru, with scenic stops and snack breaks. Daily shuttles carried teams to restaurants, heritage tours, sports venues and beaches.
For two-week stays a dedicated concierge desk handled laundry, restaurant reservations for personal time, local recommendations, medical needs, travel changes and parcels. The resorts' spa and gym were available, with morning yoga on the beach. Not every hour was programmed: free afternoons let people explore, catch up on work or rest, which suited introverts especially.
What made it work
- Length gave depth
- Two weeks let the initial awkwardness pass and the later days become more reflective, without jet lag consuming the time.
- Work and play together
- Strategy, the hackathon and one-to-ones were set against culture, sport and unstructured time, with opt-outs for people who preferred quiet.
- Real Goa
- Holi, real restaurants and heritage tours with guides replaced manufactured tourist activities.
- Feedback used
- 2023 participants wanted more unstructured time and fewer restaurant dinners, so the 2025 schedule added longer breaks and more resort meals.
The wellness retreats guide and the corporate offsite planning guide cover the choices behind a long team stay like this.
Dear Mufaddal & ICE team,
I wanted to take a moment to express my sincere appreciation for the amazing job you did in organizing our all-company offsite in Goa. From start to finish, it was a seamless and enjoyable experience. Your team was a pleasure to work with, and I was thoroughly impressed by their professionalism, attention to detail, and willingness to go above and beyond.
Mufaddal, throughout the planning stages, you were incredibly responsive and proactive in addressing any questions or concerns we had. You provided us with valuable insights and recommendations that helped us create a customized program that perfectly met our needs for a good balance between team building, local experiences and fun.
During the event, your team was exceptional in their coordination and execution. They were always available to help and ensure everything was running smoothly. I appreciate you being there to supervise everything and act as a point of contact throughout the event, going out of your way to accommodate any last-minute needs or changes. Your personal involvement really helped us deliver a memorable and meaningful offsite.
Overall, I am thrilled with the experience your team provided us.
Jean Marc GoguikianChief of Staff to the CEO - Fairmatic Inc.
The acronym ICE stands for Impressive, Capable, and Efficient. It was so calm and well-managed that they were able to handle the whole event from scratch. The company is experienced in handling things such as negotiations, customisation, and creativity. Our event was managed by ICE India in such a way that our client was unstoppable in appreciating it. It is Mufaddal who is the backbone of ICE India and he has a wonderful team to support him in managing any event. We had a great time working with ICE India, and I am sure they will go far in this industry. A big thank you to the team at ICE India.
Priti SinghLead - Human Resource, KlinEra
Dear Mufaddal and Shreya, This was our first event and we approached ICE India for support. You both were very calm, composed and able to make decisions at once, quickly. You were able to understand our needs and always happy to help even when the plan changes last minute. You are very organized in your work which leads to minimum last minute issues – which we all know are bound to happen. We had a fantastic experience and were treated with thorough professionalism right from planning, organizing and executing the event. It was a fabulous experience working with you both and we cannot thank you enough for executing it so well. Kind regards, Gita
Gita WaghelaTalwar, Thakore and Associates
Questions this event answers
What is an international workation?
A workation brings a distributed team together for one to several weeks in a destination that can support both work and downtime. It differs from an offsite in length and in the balance: strategy sessions, hackathons and reviews take place alongside culture and leisure. The Fairmatic programmes ran for 14 days. See our corporate MICE service.
What does a multi-day hackathon need from the venue?
Dedicated rooms with whiteboards, power and acoustic treatment, tested internet, round-the-clock access to food and coffee, breakout space for private team discussion, presentation equipment for demos and quiet zones for focused work. Fairmatic's war rooms were open 24 hours.
How is cultural immersion kept respectful?
By giving each activity context and a choice. Holi came with a briefing, safe colours and clear participation zones, and heritage tours came with knowledgeable guides. Nobody was required to take part.
Can ICE India run a workation abroad?
Yes. Any overseas programme runs through vetted local partners in 40+ countries, with ICE India planning, contracting and supervising it.
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Team building and social programming
Beyond the formal programme, informal activities built relationships. Cricket on the beach introduced American and European colleagues to Indian passion for the sport, and touch football put the Bengaluru engineers against their San Francisco colleagues. The rules were explained patiently, and the Bengaluru team's cricket impressed everyone. Tournaments used progressive brackets with humorous trophies, and leadership played alongside interns, which flattened hierarchy for an afternoon.
Professional facilitators led drum circles that needed no musical experience, with teams making rhythms together. A large-format art puzzle tested patience and teamwork. Instant Polaroid cameras were handed out for a photo challenge through the stay, with an evening slideshow and a vote. Game nights offered Codenames and Pictionary, strategy games like Settlers of Catan and simple party games across several tables.