About ICE India: Integrated Conference and Event Management

ICE India, Integrated Conference and Event Management, is a corporate event management and MICE company. Mufaddal Dahodwala founded it in Mumbai in 2009, and Mumbai is still its headquarters. Conferences, leadership offsites, award ceremonies and incentive travel, in India and abroad.

Fairmatic colleagues cheering with raised arms on a Goa beach after the Holi party at their ICE India workation

Our story

ICE India began in Mumbai in 2009. Mufaddal Dahodwala started it with a habit he brought from hospitality, where he grew up: plan the process first, so that nothing needs fixing on the day.

Since then the company has delivered 1,500+ events, among them 500+ conferences and 500+ award ceremonies, across 50+ destinations. Offsites, leadership meets, product launches, incentive trips and delegations all run the same way, with a single point of contact, end to end.

Three things underpin the planning: long-standing relationships with hotels and venues, structured timelines, and tools for registration, rooming and transport. Clients most often mention how closely Mufaddal stays involved in their event. How ICE India quotes and contracts is set out in the terms, and anyone who wants to work in events can read about careers at ICE India.

Mufaddal Dahodwala, founder and managing director of ICE India

Mufaddal Dahodwala

Founder & Managing Director, ICE India

Mufaddal grew up in hospitality, which is where his habit of planning every step began. He founded ICE India in 2009 and still plans every programme himself. Alongside it he is building Stagefront, a free platform for discovering artists and performers, and Urban Bedouin, an operations tool for MICE teams with a trip kit for delegates.

  • ADTOIExecutive Committee member, Maharashtra chapter, responsible for the National Growth for Chapters committee
  • NIMAFormer Western Region representative

I grew up in hospitality. Process is not bureaucracy. It is the reason nothing needs fixing at 2am.

A client once left us for another agency. After their event I asked what they remembered most about working with that agency. They said it was their presence of mind when their backs were against the wall. I asked whether they'd ever seen that side of me. They said no, never. That is the point. Most agencies sell you their presence of mind when it all goes wrong. We plan so that moment never arrives.

Mufaddal Dahodwala · Founder & Managing Director, ICE India

In 2012 a storm raged the night before the event but somehow team ICE rebuilt holding fences and directed the participants away from the flooded areas.

Jill BeckinghamBritish Deputy High Commission, Mumbai

Where we work

ICE India has one headquarters, in Mumbai, which handles every enquiry and sale, and delivery teams in eight service locations.

Headquarters, Mumbai

Office no. 534, 5th Floor, A-Wing, Symphony IT Park, Plot No. 1, Off Raheja Vihar Road, Chandivali,
Mumbai 400072,
Maharashtra

Delivery teams

  • Delhi NCR (Gurugram)
  • Goa
  • Jaipur
  • Bengaluru
  • Kolkata
  • Hyderabad
  • Chennai
  • Kochi

Everywhere else in India: planned by ICE India's nearest team, with vetted local suppliers on the ground. Abroad, we work through vetted local partners in 40+ countries.

Industry bodies we belong to

ICE India belongs to four associations of Indian tour operators, MICE agents and event companies.

ADTOIADTOI
The Association of Domestic Tour Operators of India, the national body for domestic tour operators.
NIMANIMA
The Network of Indian MICE Agents, for agencies that run meetings, incentives, conferences and events.
TIATIA
The Tourism India Alliance, a not-for-profit alliance of India's travel and tourism businesses, launched in 2023. ICE India is a member.
Eventpreneur NetworkEventpreneur
A network for the people and companies who run India's events industry. Mufaddal was an early member.

The record

The figures, and what clients say about working with us.

  • 1,500+events delivered since 2009
  • 98%client retention
  • 9locations, headquartered in Mumbai
  • 40+countries, through vetted local partners
  • The acronym ICE stands for Impressive, Capable, and Efficient. It was so calm and well-managed that they were able to handle the whole event from scratch. The company is experienced in handling things such as negotiations, customisation, and creativity. Our event was managed by ICE India in such a way that our client was unstoppable in appreciating it. It is Mufaddal who is the backbone of ICE India and he has a wonderful team to support him in managing any event. We had a great time working with ICE India, and I am sure they will go far in this industry. A big thank you to the team at ICE India.

    Priti SinghLead - Human Resource, KlinEra
  • We worked with ICE India for Confluence, our annual global partners meet. There were 4 other agencies who were pitching for this event and we finally chose ICE India due to their thorough understanding of our needs and the innovative ideas which they suggested for the event. Since this was the first time that we were working with ICE India for such a large scale event, we were a bit skeptical, but Mufaddal and his team were involved in every small aspect of the event and executed it seamlessly. The biggest thing that they bring to the table is the organized way in which they work, which leads to minimum last minute issues, which we all know is bound to happen in a large scale event. All in all it was a very good experience working with them.

    Ashwini NagarkattiCategory Marketing Manager - Godrej Appliances
  • Mufaddal & his team gave us a new insight & a different perspective about our event. They showcased it beautifully, gave us invaluable tips and made it a huge success. Our event is a multi-faceted one and not easy to understand & implement. They were very professional, creative and worked hard to meet our deadlines. Thank you very much Mufaddal and all the best to you & your team.

    Kusuma RaoPresident, Rotary Club of Bombay Powai (Powai Fest 2017)

See the event portfolio