
Case study
Udaan 2018: an employee talent show and awards day for 250 Gilbarco Veeder Root staff
A 14-hour talent showcase with 30+ staff acts, two award ceremonies and an evening party.
By ICE India · Updated
- Client
- Gilbarco Veeder Root
- Event
- Employee talent showcase and awards day
- When
- 31 August 2018
- Where
- The Westin Mumbai Garden City, Goregaon
- 250employees brought to the venue by bus from company offices
- 30+employee performances, each with its own technical cues
- 14 hoursfrom the 8.30 am bus departures to the 11 pm close
The brief
Gilbarco Veeder Root makes fuel-dispensing and retail automation technology. Udaan 2018 was its annual employee talent showcase and awards ceremony: a day to celebrate teams, recognise excellence and show colleagues' creativity. The performers were employees, not entertainers, so the production had to give confidence to people with very different levels of experience.
The programme ran from a lamp-lighting inauguration and Innovathon awards for engineering innovation, through an eight-category Recognition and Reward (R&R) ceremony and more than 30 cultural acts, to red carpet arrivals and an evening DJ party. Every act had different technical needs, and the awards had to be spread through the performances without stopping the show.
What ICE India delivered
Talent scouting and run-of-show
Performers identified through internal communications from three months out, with technical needs collected on a nomination form and built into one running order.
Stage and technical production
Sound, projection, lighting cues, smoke effects and backstage changeovers for 30+ acts.
Awards choreography
Innovathon presentations and eight R&R categories placed between acts so neither ran long.
Arrival and ceremony
Bus departures, bag storage, a group photograph, two red carpet moments and a traditional lamp lighting.
Hosting and transitions
Eleven hosts and a backstage crew that filled the gaps between acts.
Catering and the evening party
Breakfast, lunch and dinner at the hotel, and a DJ party to close.
The day, hour by hour
Udaan ran as a single continuous programme, balancing formality with entertainment and structured time with open networking.
| Time | Programme |
|---|---|
| 8.30 am | Buses leave company offices; arrival, bag storage and breakfast in the pre-function area |
| 10.00 am | Group photograph |
| 10.15 to 10.40 am | Morning red carpet, then safety briefing |
| 10.45 am | Traditional lamp lighting by five senior leaders, followed by an LED group dance |
| 11.00 to 11.30 am | Addresses from the chief guest and the CEO |
| 11.30 am to 1.00 pm | Innovathon awards and presentations |
| 1.00 to 2.00 pm | Lunch |
| 2.00 to 6.00 pm | Cultural performances with the R&R ceremony |
| 6.00 to 7.30 pm | Break to freshen up |
| 7.30 to 8.00 pm | Evening red carpet |
| 8.00 to 11.00 pm | Dinner and DJ party |
Pre-production, three months out
Planning began three months before the event. ICE India scouted performers through Gilbarco Veeder Root's internal communications and used a nomination form to collect each act's participants, departments, category (dance, singing, skit, instrumental or other), duration, theme and technical requirements: lighting effects, smoke, video display, props and microphones.
That data went into a master run-of-show. Acts were sequenced to avoid similar ones running together, to group acts with similar set-ups and keep changeovers short, and to put crowd favourites at points where attention might dip. The programme opened with a high-energy group dance and ended the afternoon with a Marathi Lavani. Rehearsals were limited so employees were not asked for much time, and costume and prop logistics were settled in advance.
More than 30 acts, each with its own needs
The acts ran from a three-person LED dance and a duet on acoustic guitar to a ten-person mime on social awareness, a Rajasthani folk trio, a 12-person fusion dance from the Coimbatore development centre, a flute solo, a retro Bollywood couple dance, comedy and ad-mad skits from the SmartCRIND and hydraulics teams, Kathak, and a 13-person musical skit from the PMO team on the life of a project manager. Managers also staged a secret performance in the form of a video. A crew ran 30+ lighting cues and played music tracks for more than 20 songs.
| Act | Technical set-up |
|---|---|
| Group dance | Lighting synchronised to the music, smoke timed to the climax, video backdrop, floor space for groups of 2 to 12 |
| Solo singing | Handheld or ear microphone, karaoke track, lyrics on a front screen, audience view on back screens |
| Mime skit | Plain light with blackouts between scenes, chairs and tables, projected thematic images |
| Flute and whistling | Microphones set for soft tones, ambient light, acoustic treatment against echo and feedback |
| Musical or comedy skit | Versatile set-up: the PMO skit alone used six chairs, one table and a presentation display, with audio balanced for speech and music |
Two award ceremonies inside one show
The Innovathon awards in the late morning recognised engineering innovation: nominees presented their work and winners received awards from senior leadership.
The R&R ceremony was woven through the afternoon performances so recognition stayed visible without a block of speeches. The eight categories were Fresh Talent, Extraordinary Engineer, Extraordinary FBS Team, Extraordinary Team, Extraordinary Coach, Extraordinary Leader, Extraordinary Supporting Role and Employee of the Year. Each was slotted into the running order after a numbered act, giving the audience a natural break from performances and the performances a lift between awards.
| Category | Recognises | Placed after act |
|---|---|---|
| Fresh Talent | New employee potential | 5 |
| Extraordinary Engineer | Technical excellence | 6 |
| Extraordinary FBS Team | Finance and business services | 10 |
| Extraordinary Team | Collaborative achievement | 12 |
| Extraordinary Coach | Mentorship and development | 17 |
| Extraordinary Leader | Management excellence | 18 |
| Extraordinary Supporting Role | Behind-the-scenes contribution | 24 |
| Employee of the Year | Highest organisational recognition | 31 |
Who took part
Participation cut across departments, roles and regions. The Coimbatore development centre brought Tamil performances, the Payments team a social-awareness mime, the hydraulics and mechanical teams ad-mad comedy skits, SmartCRIND a comedy dance skit and the PMO a musical skit. Individual employees performed solos, including singing, flute and classical dance. Because performers were colleagues rather than professionals, the production's job was to make people feel supported, not exposed.
One of the late acts was a video in which managers revealed a performance they had kept secret, which humanised leadership. The afternoon closed with Marathi Lavani, a traditional folk dance, as the cultural finale before the evening break.
Transitions and backstage
Gaps between acts are where talent shows lose energy. A technical crew stayed backstage to change equipment during host introductions, direct performers through separate entrances and exits, ready props and costumes for the next act, and fix last-minute problems such as a costume issue, a music-track fault or flat microphone batteries without the performers noticing. Eleven hosts held the audience through the changes with scripted banter, audience interaction and context for each act.
Red carpets, lamp lighting and the evening
Two red carpet moments gave arrivals a sense of occasion. A morning carpet welcomed employees to the formal event, and an evening carpet at 7.30 pm opened the party. Professional photography captured both.
Five senior leaders jointly lit the ceremonial lamp to open the day, followed straight away by an LED group dance. The cultural line-up reflected the company's regions: Rajasthani folk, Kathak, a Tamil, Hindi and English fusion dance, and Marathi Lavani.
The venue's ballroom was turned from a ceremony space into a party with lighting changes. A professional DJ played for dancing and networking over dinner.
Operations behind the programme
The venue partnership with Westin Garden City provided a ballroom with a professional stage and lighting rig, integrated AV, backstage preparation areas and catering for breakfast, lunch and dinner. ICE India managed bus departures from the offices, staggered arrivals, bag storage and evening departures, plus nominee data across departments, confidential winner selection, physical awards and certificates, and managers' participation in the recognition moments.
The AV crew handled clear sound across the ballroom, projection of backdrops and lyrics, stage lighting from disco effects to plain light and blackout, confidence monitors for hosts, backup equipment and recording of the highlights for internal communications. ICE India's team stayed on the floor for the full 14 hours, covering bus arrivals, the red carpets, the lamp lighting, the awards, technical troubleshooting, meal changeovers and departures. Vegetarian, vegan and religious dietary needs were catered for.
The trophies guide covers how to choose trophies, and the award ceremony management page explains how ICE India plans the ceremony.
Video from the event
(opens in a new tab)
Questions this event answers
How do you plan a showcase with 30+ employee acts?
Start about three months out, gather every act's needs on one form, and turn them into a single running order. Group similar set-ups, alternate act types, and give each act a cue sheet the crew can follow.
Which award categories work for a mixed workforce?
A spread that covers individuals (new talent, engineers, employee of the year), teams, leaders and coaches, and supporting roles. Udaan used eight, plus a separate innovation award. See award ceremony management.
How do you bring cultural elements into a corporate event without it feeling staged?
Use them where they already belong: a lamp lighting by senior leaders at the start, and regional performances by employees from those regions. Red carpet arrivals work as a lighter version of the same idea.
How long can a full-day employee event run before people tire?
Fourteen hours worked here because the day changed pace: formal in the morning, performance in the afternoon, a party at night, with meals and a break to change between them.
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Services used: Award Ceremony Management · Corporate Experiences & Events
