Case study
PowaiFest 2017: a two-month fundraising festival in Mumbai for Rotary Club of Bombay Powai
The 2017 PowaiFest programme combined community, sporting and fundraising events over two months. ICE India managed the festival's marketing, communications and event production, from the Christmas morning street event to the two-day finale.
By ICE India · Updated
- Client
- Rotary Club of Bombay Powai
- Event
- Community fundraising festival
- When
- 25 December 2016 to 5 February 2017
- Where
- Powai, Mumbai
- 8areas of work, from design to event production
- 2 monthsfrom Fun Street to the finale
- 2 daysgrand finale on 4 and 5 February
The brief
PowaiFest began in 2014 as an annual initiative of the Rotary Club of Bombay Powai. For the 2017 festival ICE India was appointed to manage marketing, communications and event production.
The club wanted to increase visibility for itself and the causes it champions and to drive participation in a programme of events that ran for weeks rather than a single day. That programme combined a street festival, sporting and talent competitions and a large finale, with fundraising running through all of it.
What ICE India delivered
Visibility campaign
Raising the profile of the club and the causes it champions across Powai.
Participation drive
Promoting each event and activity in the programme to build entries and attendance.
Communication and design
Communication and design for all the festival collateral.
Website
Design of the festival website.
Social media
Engagement and marketing across the festival period.
Registrations and sponsorships
Registrations and sponsorships, managed alongside event production.
Fun Street on Christmas morning
The festival kicked off on 25 December with a Fun Street campaign. The streets were closed to vehicles and various events were held along them. Instead of a Christmas tree the festival featured a giving tree, to encourage visitors to donate to the social initiatives the Rotary Club supports.
Two months of competitions, then the finale
Over the next two months the festival ran sporting and talent competitions, and it culminated in a grand event on 4 and 5 February. The finale programme included a Cultural and Shopping Extravaganza: dance performances, a rock band, a flora and fauna exhibition, shopping and a fashion show, with evening singing performances on both days.
The licences guide covers permissions for public events in Mumbai, event logistics covers the movement of people, and ICE India plans other corporate events as well.
Video from the event
Mufaddal & his team gave us a new insight & a different perspective about our event. They showcased it beautifully, gave us invaluable tips and made it a huge success. Our event is a multi-faceted one and not easy to understand & implement. They were very professional, creative and worked hard to meet our deadlines. Thank you very much Mufaddal and all the best to you & your team.
The acronym ICE stands for Impressive, Capable, and Efficient. It was so calm and well-managed that they were able to handle the whole event from scratch. The company is experienced in handling things such as negotiations, customisation, and creativity. Our event was managed by ICE India in such a way that our client was unstoppable in appreciating it. It is Mufaddal who is the backbone of ICE India and he has a wonderful team to support him in managing any event. We had a great time working with ICE India, and I am sure they will go far in this industry. A big thank you to the team at ICE India.
Dear Mufaddal & ICE team,
I wanted to take a moment to express my sincere appreciation for the amazing job you did in organizing our all-company offsite in Goa. From start to finish, it was a seamless and enjoyable experience. Your team was a pleasure to work with, and I was thoroughly impressed by their professionalism, attention to detail, and willingness to go above and beyond.
Mufaddal, throughout the planning stages, you were incredibly responsive and proactive in addressing any questions or concerns we had. You provided us with valuable insights and recommendations that helped us create a customized program that perfectly met our needs for a good balance between team building, local experiences and fun.
During the event, your team was exceptional in their coordination and execution. They were always available to help and ensure everything was running smoothly. I appreciate you being there to supervise everything and act as a point of contact throughout the event, going out of your way to accommodate any last-minute needs or changes. Your personal involvement really helped us deliver a memorable and meaningful offsite.
Overall, I am thrilled with the experience your team provided us.
Questions this event answers
What does an agency handle for a community festival?
Marketing and communications, design of all collateral, the website, social media, registrations, sponsorships and event production. For PowaiFest ICE India took on all of these.
How can a street festival raise funds?
By building giving into the programme, such as the giving tree on Fun Street, so visitors meet the causes while they enjoy the event.
Does ICE India run events for clubs and associations?
Yes. See event management.
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Services used: Corporate Experiences & Events