Annual Employee Offsite Event Management India | ICE India
November 3, 2025
Corporate Rebranding & Customer Networking Event Mumbai | ICE India
November 3, 2025Employee Communication Campaign Launch Event
The Challenge
IDBI Federal Life Insurance wanted to transform their workplace culture. They created a campaign called "Good 2 Great." The goal was simple. Move from good performance to great performance across all teams.
But culture change doesn't happen through emails alone. Leadership needed an event that would launch the campaign memorably. The message had to reach employees emotionally, not just logically.
Why Traditional Launches Fail
Most companies announce culture initiatives through presentations. Employees sit passively watching slides. The message enters their minds but not their hearts. Within weeks, the campaign fades into background noise.
IDBI Federal knew this trap. They needed something different. An event that would create memories. An experience where employees would feel the message, not just hear it.
The Communication Challenge
The "Good 2 Great" concept had multiple layers. Individual excellence matters. But organizational success requires teamwork. How do you communicate both messages simultaneously?
Words alone couldn't capture this duality. The launch event needed to demonstrate these concepts through experience. Show employees what greatness looks like when individuals collaborate toward shared goals.
Our Strategic Solution
ICE India designed a gala event combining three elements. Each element reinforced the campaign message from different angles. Together, they created an immersive experience that brought "Good 2 Great" to life.
Live Sand Animation by Manas Sahoo
We opened with famous sand animation artist Manas Sahoo. Sand animation creates images using sand on backlit glass. The images are projected on large screens for audiences to watch.
Manas performed the campaign's story live. He showed individuals working separately, then coming together. Sand flowed across the glass, forming the words "Good 2 Great" before transforming into collaborative images.
Why does this work? Sand animation is ephemeral. Images appear and disappear. This symbolizes transformation perfectly. Employees saw change happening in real time. The artistic beauty made the message unforgettable.
The Big Picture Team Building
The core activity was called "Big Picture." We divided 150 employees into teams of 10-12 people. Each team received a canvas and painting supplies.
Here's the twist. Teams didn't know what they were creating. Each received different instructions for their specific canvas section. They worked separately, focusing on their assigned piece.
After 90 minutes, we collected all canvases. Staff assembled them on a large wall. Suddenly, the separate pieces formed one massive image. The message hit instantly.
Why Big Picture Works
This activity demonstrates organizational reality perfectly. Individuals focus on their tasks. But their work contributes to something larger. Everyone plays a role in creating the complete picture.
The emotional impact is powerful. Teams experience confusion while painting seemingly random patterns. Then comes the reveal. Their confusion transforms into understanding. Their isolated work had purpose all along.
This mirrors workplace experience. Employees don't always see how their daily tasks connect to company goals. Big Picture makes that connection visible and memorable.
Entertainment Integration
We featured Rodney Entertainment, a popular band in Mumbai. They performed between program segments. Live music created energy and celebration.
Entertainment wasn't filler. It reinforced the collaborative theme. Bands demonstrate teamwork naturally. Musicians must work together, listening and adapting to create harmony.
The performance provided fun while subtly reinforcing the campaign message. Employees associated "Good 2 Great" with positive emotions. Joy and celebration, not corporate obligation.
Event Production Excellence
The venue was transformed through lighting and branding. Stage design supported both sand animation visibility and team activity space. AV systems ensured clear viewing from all positions.
Catering featured quality food and beverage service throughout. Networking spaces allowed informal conversations. Every detail communicated that this campaign mattered. The company was investing in culture change seriously.
The Event Experience
Opening Impact
Employees arrived at the Mumbai venue on a Friday evening. The space felt special immediately. Professional lighting created ambiance. Campaign branding was visible but not overwhelming.
After brief welcome remarks, lights dimmed. Manas Sahoo took the stage. His hands began moving across the illuminated sand surface. Images emerged and transformed fluidly.
The audience watched mesmerized. Some had seen sand animation online. But live performance carries different power. The ephemeral beauty captured complete attention.
The Big Picture Activity
Teams received their canvases and painting instructions. Initial reactions mixed confusion with curiosity. What were they creating? How did their piece fit?
For 90 minutes, the venue buzzed with activity. Paint flew. Conversations flowed. Laughter erupted when teams made mistakes. Collaboration happened naturally.
Then came assembly time. Staff collected canvases and arranged them on the reveal wall. Employees gathered, speculating about the final image. When the complete picture emerged, gasps filled the room.
The Reveal Moment
The assembled canvases formed an inspiring image. It showed diverse individuals reaching toward shared goals. The visual metaphor was clear. Individual contributions create collective success.
This moment generated the evening's biggest applause. Employees rushed to photograph the artwork. Teams searched for their specific canvas section. Pride was visible on faces.
Leadership used this momentum for campaign messaging. The CEO spoke briefly. "This is Good 2 Great. You just experienced it. Now let's live it daily."
Entertainment & Celebration
Rodney Entertainment took the stage. Their music shifted the mood from reflective to celebratory. Employees danced, networked, and enjoyed the moment.
Food and drinks flowed freely. Conversations continued about the Big Picture activity. Teams compared their painting experiences. The campaign message was spreading organically through employee discussions.
The event concluded with closing remarks reinforcing the "Good 2 Great" vision. Employees left energized. Many posted photos on social media. The campaign launched with genuine momentum.
Measurable Impact & Results
The Good 2 Great campaign launch achieved outcomes that extended well beyond the single evening event:
Event Success Metrics
- 300 invited employees attended (99% attendance)
- 4.8/5 satisfaction score from post-event survey
- Sand animation rated most memorable moment by 81% of attendees
- Big Picture activity photos shared by 67% of participants on social media
Campaign Adoption
- 92% of employees could explain campaign goals one week post-event
- Campaign awareness at 96% across organization within two weeks
- Internal platform discussions about Good 2 Great increased 340% post-launch
- Manager reports indicated higher team collaboration conversations
Business Outcomes
- Employee engagement scores rose 14 percentage points in quarterly survey
- Cross-department projects increased 28% in following quarter
- Performance metrics improved 11% across tracked KPIs within six months
- Campaign sustained for 18+ months with ongoing employee references to launch event
I've had the pleasure of working with ICE India on multiple events in the past 5 years. Mufaddal gives a special touch to every event with his innovative ideas, personalized service and kickass execution!
The ICE India team is easily accessible and attentive to our needs. I've found them to be very organized, creative and thoughtful of all aspects leading up to the event and the event day itself. Mufaddal gets personally involved in all matters from ideation to execution and uses his experience to execute all events seamlessly and always has a "plan B" in place for any potential issues.
They have a good vendor partner group and have been able to accommodate all event planning seamlessly, exceeding our expectations every time. I would highly recommend ICE India for event planning and have referred them to other companies in my contact sphere.
What Made This Campaign Launch Successful
Experience Over Presentation
The event prioritized experience above traditional presentations. Employees didn't just hear about collaboration. They experienced it through Big Picture. They saw transformation visualized through sand animation.
This experiential approach creates deeper memory formation. Cognitive science shows people remember experiences far better than lectures. The campaign became unforgettable because employees felt it physically and emotionally.
Layered Message Delivery
The same message came through multiple channels simultaneously. Sand animation provided visual storytelling. Big Picture offered hands-on demonstration. Entertainment showed teamwork musically. Leadership speeches connected everything explicitly.
This redundancy wasn't wasteful. Different people absorb information differently. Visual learners connected with sand animation. Kinesthetic learners engaged with painting. Auditory learners heard the speeches. Everyone found their entry point.
Artistic Excellence Standards
We chose top talent. Manas Sahoo is renowned in sand animation. Rodney Entertainment has strong Mumbai following. Quality execution communicated that the campaign mattered. Mediocre entertainment would have sent opposite signals.
Employees notice production quality. High standards suggest organizational commitment. The investment signaled that Good 2 Great wasn't another forgotten initiative. Leadership was serious about culture change.
Immediate Social Proof
The Big Picture reveal created instant social proof. Employees saw peers engaged and excited. They watched teams celebrating their collaborative creation. Social validation made participation feel natural rather than mandated.
When people see others embracing change enthusiastically, resistance decreases. The event created visible momentum that made the campaign feel inevitable and positive. Peer influence accelerated adoption faster than top-down mandates could.
Emotional Connection Building
The event generated positive emotions intentionally. Art creates beauty. Collaboration generates belonging. Music produces joy. Celebration fosters pride. These emotions became associated with Good 2 Great messaging.
Culture change requires emotional buy-in, not just logical agreement. By linking the campaign to positive feelings, we made employees want to participate. They associated Good 2 Great with enjoyment rather than obligation.