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The ethos of Footsteps 4 Good is to encourage the act of giving; to fuel vehicles of social change. This is a platform for NGOs to fundraise. This event was first hosted in 2011 and continues to be hosted on 2nd Oct every year to commemorate Gandhi Jayanti.

Created and conceptualized by ICE India, in association with Jill Beckingham and the British Business Group, F4G is the go to running event for fitness enthusiasts and those training for the Standard Chartered Mumbai Marathon (SCMM). With 5 successful editions completed, amateur athletes compete in a 10 kms. run or a 5 kms. walk. With over 30 NGOs partnering this event, donors have the freedom to choose their vehicle for social change.

For us, this is our give back to society!

Jill Beckingham

British Deputy High Commission, Mumbai

I first met Mufaddal and ICE India in 2011 when I wanted to stage a charity event called Footsteps 4 Good in Mumbai on October 2nd. I contacted a few event agencies but luckily I chose ICE because of their competitive edge and commitment to the cause.

From the outset Mufaddal was enthusiastic and supportive. He worked tirelessly to make the event a success, and of great benefit to local NGOs. Without the professionalism of ICE the event wouldn't have gone off so smoothly.

In 2012 a storm raged the night before the event but somehow team ICE rebuilt holding fences and directed the participants away from the flooded areas. From then on he and I have worked to promote Footsteps to make it an annual event.

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