- Event Concept
- Event Marketing
- Bib Distribution Expo
- Event Production
- Route Management
British Deputy High Commission, Mumbai
I first met Mufaddal and ICE India in 2011 when I wanted to stage a charity event called Footsteps 4 Good in Mumbai on October 2nd. I contacted a few event agencies but luckily I chose ICE because of their competitive edge and commitment to the cause.
From the outset Mufaddal was enthusiastic and supportive. He worked tirelessly to make the event a success, and of great benefit to local NGOs. Without the professionalism of ICE the event wouldn't have gone off so smoothly.
In 2012 a storm raged the night before the event but somehow team ICE rebuilt holding fences and directed the participants away from the flooded areas. From then on he and I have worked to promote Footsteps to make it an annual event.