EVENT BRIEF TEMPLATE
ICE India | iceindia.biz/how-to-create-an-event-brief/

Fill in what you know. Leave a line blank if you don't know yet.
The first two blocks match the fields on the ICE India enquiry form,
so you can paste this whole brief into the "What are you planning?" box.

WHO IS ASKING (enquiry form: Name, Mobile, Work email)
Name:
Company and what it does:
Mobile:
Work email:

WHAT YOU ARE PLANNING (enquiry form: "What are you planning?")
Event type: (offsite, dealer meet, conference, awards, launch, incentive trip)
Why you are holding it: (the objective, in one line)
How you will know it worked: (the measure)
Who is attending: (employees, channel partners, customers, investors)
Group size: (number of people, and how firm it is)
Dates: (preferred dates, and whether they can move)
Destination: (city, region, country, or "open to suggestions")

WHAT SHAPES THE QUOTE
Venue: (hotel ballroom, resort, auditorium, something with character)
Rooms: (number of nights, room types, any VIP rooms)
Travel: (who travels from where, flights, trains, local transport)
Programme: (sessions, activities, gala, awards, free time)
Food: (cuisine, dietary needs, alcohol or not)
Production: (stage, screens, sound, speakers, performers)
Budget: (a figure or a range, and whether it includes tax)
Must-haves: (things that cannot change)
Past events: (links, photographs or a short note on what worked)
Decision: (who decides, and by when)